Flipsoko is a growing online store offering a wide variety of products to Kenyan shoppers. But like many e-commerce businesses, you may face periods of low sales. Here are key reasons this happens—and what you can do to boost performance.
1. Unclear Product Descriptions or Poor Images
Shoppers rely on visuals and details to make decisions. Low-quality images or vague descriptions reduce trust. Use clear, high-resolution photos and describe each product accurately.
2. Limited Stock or Variety
When customers don’t find what they need, they leave. Offer more product options—different sizes, colors, or categories—to increase conversion.
3. Pricing Not Competitive
If prices are higher than other online stores, buyers may hesitate. Research competitors and price your products fairly while emphasizing quality and value.
4. Lack of Customer Engagement
If customer inquiries go unanswered or slowly responded to, it leads to lost trust. Ensure quick, friendly, and professional communication across all platforms.
5. No Promotions or Discounts
Online shoppers often look for deals. Run regular offers like discounts, bundles, or free shipping to motivate purchases.
6. Poor Website Visibility (Low SEO)
If your site or products don’t appear in Google searches, traffic will be low. Optimize product titles, descriptions, and images with keywords people search for.
7. Negative Reviews or Delivery Delays
Late deliveries or damaged items harm your reputation. Invest in reliable delivery services and safe packaging. Encourage happy customers to leave positive reviews.
By fixing these issues, your business can increase trust, drive traffic, and improve sales performance. Small improvements create a big impact over time.